The 10-point growth checklist.
Ten practical checks that decide whether visitors become enquiries. Work through it in an afternoon — no jargon, no fluff.
- The one-sentence test every homepage should pass
- How to capture visitors who aren’t ready to call yet
- A simple follow-up routine that stops leads going cold
- The five numbers worth reviewing every month
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Inside the guide
A sneak peek at the ten checks.
01
The one-sentence test
Can a stranger tell who you help and how, within five seconds of landing?
04
A reason to stay in touch
Most visitors aren’t ready to call. Give them something genuinely useful instead.
07
The follow-up routine
A short, friendly sequence that keeps you front of mind without being pushy.
Plus seven more practical checks, each with a quick self-test.